The main goal of the team at Rockfarm Supply Chain Solutions is to help our clients succeed. We do this by providing excellent customer services and innovative technology solutions to increase supply chain visibility and accountability.
Read on to learn about the background of each member of our executive team. If you are interested in learning more about the services offered by Rockfarm, give us a call at 815.573.0155 or fill out our online form to speak to one of our representatives.
“Our greatest challenge as an organization is identifying passion for life in our new hires. In our search for talented individuals to join our team, I often support the hiring process during the interview phase. In one interview, a question that came my way and gave me pause was, “Why Supply Chain?” This question began a deeper reflection on my career and life in the industry. Beginning as a family business in 1994 as a startup common carrier, I learned early on that this industry is incredibly competitive and a capital-intensive business with razor thin margins. Success demanded innovation and grit to withstand the cyclical rollercoaster of the economy. Those experiences of managing capital, assets, people, technologies, and processes coupled with a passion to do it better, laid a foundation that would give me a much greater appreciation of the entire order lifecycle that we manage in the supply chain today.”
Co-founding Rockfarm in 2008 was a milestone that brought forward a vision and passion to create supply chain visibility for our clients. Today, our organization of experts, engineer customer-centric solutions that lower our client’s costs to serve, support our clients’ growth, mitigates risk, and improves their customer’s experience.
In addition to Todd’s CEO responsibilities at Rockfarm, Todd serves on the Illinois Bank & Trust board of directors. Todd enjoys boating on the Mississippi and time with his wife and two children.
“The early 90’s brought the 3PL industry into prominence, however, it took cloud-based transportation management systems to push the logistics service industry forward in the early 2000’s with the engagement of midsize shippers. The challenge we saw was the traditional costing to delivering services did not break out freight expense from logistics service expense. The blind-buy traditional pricing approach was the dominant pricing approach. We saw an opening in the market that allowed for the carrier’s direct line of sight to the shipper as the true customer, while we supported the shipper with integrated technology and services as an extension of our client’s team. The business model required for this was an “open book” model giving the shipper visibility to their actual freight expense and logistics service expense. This approach evolved into a cost of service culture. Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”
Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena. As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.
Director of Solutions Services
“Technology is defined in a number of ways, however for me, I see it as an extension of my purpose to grow and better myself. Technology is similar, in that it makes claim to purpose, method and process. It was a logical choice to submerse myself into the field and gain experience across industries with exposure to a host of challenges and fortunately, a great deal of solutions to those challenges. Today, at Rockfarm, we deliver solutions that mitigate a host of challenges within growing organizations that includes an overabundance of tribal knowledge, limited order lifecycle visibility and a poor customer experience. The rapid pace of change in supply chain is formidable, it is my mission to focus on what makes us “great” and continue to develop the competitive advantage for our clients and my internal customers. Knowing each day brings new challenges, is also knowing we have an opportunity to deliver a solution. That is what keeps our wheels turning.”
Outside of Rockfarm, Drew spends his time at a local college fostering tomorrow’s leaders through teaching. When Drew isn’t in the classroom he enjoys his time on the golf course or being with his wife and 2 children. Drew holds a BS in Computer Science and an MBA from the University of Dubuque.
Vice President of Solutions
“As a young person I developed a strong passion for efficiency. Whether it was the mapping process to identify the best route home from school or the efficiency to kick a field goal the same way each time playing college football, my passion has led me on a journey where I can focus my efforts in my professional life as well. Couple my passion with the supply chain visibility we generate on a daily basis at Rockfarm, and my purpose becomes a natural extension to our mission at Rockfarm. We drive waste out of the supply chain with our primary objectives being to “lower the cost to serve” and “reduce risk” for our clients. In addition to my purpose at Rockfarm, I am held accountable to fulfill our value proposition to each of our clients on a daily basis. I look forward to the rest of my journey and keeping purpose in what I and Rockfarm do each day.”
After competing collegiately in football and trap & skeet as an alum of Northern Iowa University, Matt returned home with his college sweetheart to the Mississippi Valley area of Galena, IL where he enjoys hunting and raising his two children.
Vice President of Operations
“It was once stated to me that supply chain is a simple concept of moving goods from point A to point B. However, based on the probing questions my children ask me in their quest to understand my job, the reality is quite the opposite. We live in a complex, connected, fast paced world that requires technology, processes and people to manage a complex chain of events leading to promises delivered. Coming into this industry later in my career, I have great appreciation for all of us that endeavor to meet the demands of our customers where every event within the order lifecycle is measured and reported. Our solutions approach to our clients and carrier partners enables us to break the mold of the traditional fulfillment provider enabling the establishment of clear differentiators with a solutions-based approach which simplifies the complex for our clients.
In addition to Pete’s leadership within Rockfarm and leading our fulfillment division, Pete participates as an active member of Transportation Intermediaries Association (TIA) and is involved in the local community as the Commercial Club Board President in Bernard, IA. Keeping Pete busy is his wife and 2 children.
“When we first started up, we had three initiatives within my team, accuracy, timeliness and process integrity. Those key initiatives are still the core of our accounting service to our clients and carrier partners. As one of Rockfarm’s first team members, it didn’t take long before I clearly understood the impact accounting has on the value we create for our clients and the impact we have on our client’s supply chain. Our efforts to accurately record month end client accruals, general ledger codes and carrier payments drives the visibility of the order lifecycle as importantly as the execution process of the bill of lading. Our ability to drive real time visibility of the accounting workflow and invoice statuses delivers integrity and security to our client’s supply chain, creating direct line of sight to receivables and payables.”
Angie’s journey with Rockfarm began in 2008, little did she know what she was going to be experiencing as a start-up department within a start-up company. Returning to her home town of Dubuque, IA, after leaving with her business degree from the University of Dubuque, Angie enjoys spending time outdoors with her husband during all four seasons of the year.
Director of Product Development
“Ever since I can remember, I always wanted to work with numbers. The thrill of logically solving problems to produce results drove me on my current path – data. A simple, yet challenging requirement for any supply chain. Data defines the journey by presenting questions leading to discovery and a solution. Whether the functional area is transportation, production, warehousing, or inventory optimization, today’s rapidly changing, technological environment makes data the true lifeblood of the supply chain. From choosing what to produce, deciding on the location of distribution points, determining the right quantity to store, or selecting the optimal path to the end customer, data resides in the established systems and processes. The power comes from strategically using the data to make the best decisions. Rockfarm drives this visibility to our clients in order to optimize processes, mitigate risk, reduce costs, and more importantly, enhance customer experiences.”
Seth’s journey into logistics started in IT at a fortune 100 company, but quickly moved into the inventory planning and optimization area within a large 3PL. Outside of Rockfarm, Seth enjoys spending time with his wife and two daughters while volunteering as a coach for the local middle school and travel softball programs. Seth holds degrees in Accounting and Management of Information Systems from the University of Northern Iowa.