Todd Colin
Co-Founder, CEO
Our greatest challenge as an organization is identifying passion for life in our new hires. In our search for talented individuals to join our team, I often support the hiring process during the interview phase. In one interview, a question that came my way and gave me pause was, “Why supply chain?” This question began a deeper reflection on my career and life in the industry.
Beginning as a family business in 1994 as a startup common carrier, I learned early on that this industry is incredibly competitive and a capital-intensive business with razor thin margins. Success demanded innovation and grit to withstand the cyclical rollercoaster of the economy. Those experiences of managing capital, assets, people, technologies, and processes coupled with a passion to do it better, laid a foundation that would give me a much greater appreciation of the entire order lifecycle that we manage in the supply chain today.”
Co-founding Rockfarm in 2008 was a milestone that brought forward a vision and passion to create supply chain visibility for our clients. Today, our organization of experts, engineer customer-centric solutions that lower our client’s costs to serve, support our clients’ growth, mitigates risk, and improves their customer’s experience.
In addition to Todd’s CEO responsibilities at Rockfarm, Todd serves on the Illinois Bank & Trust board of directors. Todd enjoys boating on the Mississippi and time with his wife and two children.