In 2021, your company’s audience’s attention is being fought for every second they spend online. Investing in unique and engaging video content can serve as an informational and reputation-building tool that can help you win that fight. The graphic from Single Grain above shows that 68% of audiences prefer to watch a short video when learning about a new product or service. Also, Forbes reports that 65% of executives visit a marketer’s website, and 39% call a vendor after watching a video. If you aren’t utilizing video yet, you could be missing out on a large ROI.
If you have a video library already built out, but it isn’t producing the wanted results, try reusing your current footage in new ways! Transcribe a video and use the text as a blog post, cut longer videos down into commercial length or piece various videos together for a compilation feature. Capture new audience and enthrall current viewers today!
Alana Reinhardt has been the Sales and Marketing Coordinator at Rockfarm Supply Chain Solutions since 2020. She brings her education from Eastern Illinois University and her passion for communication to her work as a content creator and inbound lead generator. When she’s not behind the keyboard, she can be found exploring the St. Louis area with her dog, Ernie, at her side.
Single Grain Report- singlegrain.com/digital-marketing/digital-marketing-trends-2021/