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January 2022 Coaches Corner: Where is Technology Taking us in 2022?

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What some may call, “getting close to turning the corner,” shippers are reviewing priorities and, as a result, technology is at the forefront of 2022 objectives. In the case of supply chains, visibility reigns as the number one reason for the implementation of a transportation management system, followed closely by the need to automate processes. The market agrees, as signaled by the recent equity funding of project44 leading to a $240 million dollar equity investment. Project44 is a leading real-time visibility platform giving shippers a range of vision to all modes with one connection.

Companies are finding that transparency within their supply chain builds trust with their customers. That trust, in turn, builds confidence in their selection of a company as a supplier, distributor or retailer. A 2019 study led by MIT Sloan professor Y. Karen Zheng states, “Increasing supply chain visibility always strengthens consumer trust.”

, January 2022 Coaches Corner: Where is Technology Taking us in 2022?

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Brad Stewart, President

By Brad Stewart

Co-Founder, CCO

Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena.  As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.

“Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”



PORT OF LA OPERATIONS REPORT (Friday, January 14, 2022)


Holman, J. (2022 January) US Online Holiday Spending Grows at Slowest Rate in Seven Years

Wienberg, C. (2022 January) Maersk Overtaken as World’s No. 1 Shipping Line by MSC

Mongelluzzo, B. (2022 January). Outlook 2022: West Coast ports face continued congestion, vessel backlogs
https://www.joc.com/maritime-news/short-sea-shipping/outlook-2022-west-coast-ports-face- continued-congestion-vessel-backlogs_20220114.html

The Maritime Executive. (2022 January). Maersk Reports 2021 Earning Will Exceed Forecasts by $1 to $2 Billion

The Maritime Executive (2022 January). Shell Signs Contract for Green Hydrogen Plant in Rotterdam
https://www.maritime-executive.com/article/shell-signs-contract-for-green-hydrogen-plant-in- Rotterdam

Hellenic Shipping News. (2022 January). U.S. drillers add most oil and gas rigs in a week since April – Baker Hughes
https://www.hellenicshippingnews.com/u-s-drillers-add-most-oil-and-gas-rigs-in-a-week-since- april-baker-hughes/

census.gov (2022 January). Manufacturing and trade inventories and sales, November 2021

Slav, I. (2022 January). A Watershed Moment That Could Send Oil Prices to $100


Sharkey, G. (2022 January). After record-breaking Q4, project44 begins 2022 with $2.4B valuation

Brown, S. (2019 August). Supply Chain Visibility boosts consumer trust, and even sales


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