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Winter Planning

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As we have seen by the recent storms, winter has arrived in most parts of the U.S. It does not take a great deal of unsettled weather for driving conditions to deteriorate and late deliveries to begin piling up. Regional weather impacts can have the most dramatic impact on customer service as carriers will shut down operations during snowstorms and cease any pickup or delivery operations. If the region impacted is within your shipments transit lane there is a good chance for a delay in transit. The wider challenge with regional weather disruptions is communication within your customer outreach and your internal customer service teams.

Three Rules of the Road: 


If your average length of haul exceeds 500 miles, regional weather patterns may disrupt on-time delivery. Having a formalized communication plan to advise your customer service team of adverse weather conditions also acts as an alert to your customers that deliveries may be delayed due to weather. 

Mode Differentiation

Keeping a good grasp on your different shipping modes also helps in identifying the impact of adverse weather on your customer. LTL carriers will shut down terminals and limit line-haul runs in impacted areas delaying shipments destined to or traveling through the region. Truckload carriers may hold off on pickups or have drivers wait out the storm. The proximity of your shipping location to interstates and major highways plays a major factor in carriers meeting the demands of your business. 

Planning Window

Extended planning windows can play a big part in forecasting which shipments may be in jeopardy of missing delivery windows. Using weather data, shipment transit paths that may be in line with winter weather can be shipped early or delivery dates pushed in order to maintain compliance with the customer must arrive by dates.


Brad Stewart, President

By Brad Stewart

Co-Founder, CCO

Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena.  As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.

“Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”


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