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How to Build Supply Chain Resilience

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Webster’s definition of supply chain is “the sequence of processes involved in the production and distribution of a commodity”. While broad, when adding the word “resilient”, the term requires a deeper definition. The definition must be broad enough that each vertical of a supply chain aligns with the objective: sales, purchasing, manufacturing, and distribution. 

What is supply chain resilience?

I would define supply chain resilience as a supply chain that is able to effectively anticipate, respond to, and recover from disruptions, such as natural disasters, pandemics, or other unexpected events. Characterized by flexibility, adaptability, and the ability to quickly re-route resources and products, a resilient supply chain works to minimize the impact of disruptions. This includes developing and executing contingency plans, diversifying suppliers, and utilizing the latest technology to monitor and manage risk.

 A resilient supply chain is important for the business, employees, and customers for several reasons:

  1. Business continuity: a resilient supply chain helps ensure that a company can continue to operate and serve customers even in the face of disruptions, such as natural disasters, pandemics, or other unexpected events.
  2. Competitive advantage: by enabling a quick response to changing market conditions and customer demands, a resilient supply chain may give a company a competitive advantage.
  3. Economic growth: a resilient supply chain contributes to economic growth by ensuring the flow of goods and services and minimizing the impact of disruptions on the economy.
  4. Social responsibility: by ensuring the ethical treatment of workers, protecting the environment, and promoting sustainable practices, a resilient supply chain may help a company meet social responsibilities.
  5. Public health and safety: a resilient supply chain may help protect public health and safety by ensuring the availability of essential goods and services, such as medical supplies and food, during disruptions. 

In short, resilient supply chain stewardship is important for companies and society by helping ensure business continuity, fostering economic growth, promoting social responsibility, and protecting public health and safety.

Areas where challenges are commonly faced

Several areas exist in a supply chain that may be particularly challenging that requires continuous focus for shippers: 

  1. Risk management: anticipating and mitigating supply chain risks, such as natural disasters, pandemics, political instability, or supplier bankruptcy, are difficult and require a proactive approach.
  2. Globalization: managing a complex and dispersed network of suppliers and customers located in different countries and time zones present logistical, cultural, and regulatory challenges.
  3. Sustainability: balancing economic, social, and environmental considerations while ensuring the long-term viability of the supply chain is a major challenge.
  4. Visibility and traceability: maintaining complete and accurate information about the flow of goods and resources is difficult, particularly in highly complex and dynamic supply chains.
  5. Cost control: balancing cost and quality considerations, while ensuring the reliability and efficiency of the supply chain, is a major challenge.
  6. Capacity planning: anticipating and responding to changes in demand and ensuring adequate capacity to meet the demand is a tricky balancing act. 

This list contains some of the areas that may pose challenges in supply chain management. The complexity and diversity of supply chains require a strategic and integrated approach to effectively address these and other challenges.

The future of thriving supply chains

Many times, leaders want to know what the future looks like for a thriving supply chain. While none of us have a crystal ball, innovation is a timeless process in the supply chain. To remain relevant, growing shippers need to focus on 6 key areas. 

  1. Digital transformation: the use of digital technologies, such as artificial intelligence, blockchain, and the Internet of Things, will drive greater transparency, efficiency, and agility in the supply chain.
  2. Sustainability: a thriving supply chain will prioritize sustainability, incorporating environmentally friendly and socially responsible practices into operations.
  3. Resilience: the supply chain design will anticipate, respond to, and recover from disruptions, making the supply chain more resilient to potential risks and unforeseen events.
  4. Collaboration: a key component of a thriving supply chain, the collaboration between suppliers, customers, and other stakeholders will enable the sharing of information, resources, and best practices.
  5. Flexibility: by responding quickly to changing customer demands, market trends, and technological advancements, the flexibility of the supply chain will increase.
  6. Data-driven decision-making: The use of big data and predictive analytics will enable real-time decision-making and optimize supply chain performance.

 The concept today is the same as generations ago. As the technology landscape continues to evolve, supply chains will adapt and innovate to remain competitive and meet the changing needs of customers and stakeholders.

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Rockfarm CEO Todd Collin in suit  By Todd Colin


“Beginning as a family business in 1994 as a startup common carrier, I learned early on that this industry is incredibly competitive and a capital-intensive business with razor-thin margins. Success demanded innovation and grit to withstand the cyclical rollercoaster of the economy.”


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