As we move through May, how do we begin to illustrate the value we are creating when any trend line is going to show costs tracking northward since last year at this time? One approach – lend insight to the market challenges with conditions on the ground approach. Obviously, index rates illustrating the landscape are impactful, however, what supports your storyline may be measurements that paint a holistic view of the at-large supply chain and a more immediate view of your own supply chain. Comparisons of the at-large market vs your supply chain can illustrate the differences between several key metrics. The metrics include tender reject %, contract vs spot rate utilization, the performance of lane rate vs index rate and load planning window. The metric comparison can show cost alignment with the market and the challenges you are facing within your company’s supply chain giving you the opportunity to provide critical strategic direction within your company.
Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena. As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.
“Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”