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COACHES CORNER: 4 Challenges to be Met This Year

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Four current and upcoming challenges to be met this year

Order Cancellations

There is a big risk for manufacturers as order cancellations loom large presenting a potential challenge in the near future. Consumerism built on 1-2 day delivery cycles is struggling as consumers look at big-ticket items with timelines pushed 2 to 4 months out. Sourcing locally or foregoing a purchase could slow manufacturing in the next six months.

Just in Time Impact

Raw material and component shortages are forcing manufacturers to re-think their production models, rolling to a build-to-order model with a confirmed inventory of raw materials and components required to produce a finished product.

Global Sourcing

Sourcing products, components and parts are evolving to mitigate risk exposure. Development of procurement strategies will be needed to evaluate the risk to the supply chain as another key element alongside cost and quality.

Truckload Market Capacity

Traditionally a mix of non-asset providers delivers small carrier capacity to shippers. The challenge: how to ensure your non-asset strategy is not inflating already higher index rates used to price spot market truckload rates.

Implementing Supply Cycle Design: Managing the supply chain from an end-to-end perspective has to give way to understanding the dynamics of equipment capacity, congestion points and market-rate triggers to embrace resiliency in your supply chain. In addition to the supply cycle, supply chain strategies must encompass a broader view that includes the source and movement of your raw materials, components and finished goods.

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Brad Stewart, President

By Brad Stewart

Co-Founder, CCO

Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena.  As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.

“Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”



Knowler, Greg. (2021 August). Ningbo terminal shutdown fell fears of China port congestion spread. https://www.joc.com/port-news/ningbo-terminal-shutdown-fuels-fears-further-port-congestion_20210811.html

Cassidy, William B. (2021 July). Uber Freight to buy Transplace for $2.25 billionhttps://www.joc.com/trucking-logistics/trucking-freight-brokers/uber-freight-buy-transplace-225-billion_20210722.html

Stinson, Jim. (2021 August). US Xpress projects tight truckload market will push up contract
rates https://www.supplychaindive.com/news/US-Xpress-Q3-2021-rate-forecast/604878/Garland, Max. (2021 July).

UPS: Peak demand projected to exceed capacity by 5M packages daily

Container News. (2021 August). HMM achieves record profits and increased volumes during 2021 H1

HMM achieves record profits and increased volumes during 2021 H1

Container News. (2021 August). Hapag-Lloyd’s H1 profit increases almost tenfold

Hapag-Lloyd’s H1 profit increases almost tenfold

Ashe, Ari. (2021 August). SoCal truck demand spiking on record intermodal rates, rail yard congestion


Bureau of Labor Statistics. (2021 August).

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