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Coaches Corner: 3 key trends to watch

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Green Hydrogen: Collaboration and investment are leading to high interest in what is now termed, “Green Hydrogen.” Green hydrogen is hydrogen fuel that is created using renewable energy instead of fossil fuels. Industry groups see green hydrogen playing a vital role in eliminating carbon from the energy system. For supply chains, one leader in U.S. green hydrogen is being led by Nikola with its zero emissions value chain.

Amazon National Parcel Carrier: Amazon’s continued investment in its delivery infrastructures continues as it gains further control over its final mile deliveries. The question some industry experts are pondering is, “Can Amazon compete as a national parcel carrier against UPS and FedEx?” Amazon’s relationship with its sellers bodes well as companies utilize the Amazon marketplace to build brand placement. At less than 2 million packages a day, Amazon’s share of the market will require continued investment to compete with UPS’s daily volume of over 30 million packages a day.

Social Corporate Responsibility as a key element of supply chain sustainability: We are well past a sustainable supply chain being focused solely on environmental impact. Examples of social corporate responsibility include fair trade, policies that benefit the environment, improved labor practices, charity and volunteering, and partnering with suppliers and customers that align with sustainable practices.


Brad Stewart, President

By Brad Stewart

Co-Founder, CCO

Brad’s journey into logistics began as a Marine Officer and transitioned from the LTL docks to the non-asset side within the logistics service provider arena.  As a co-founder of Rockfarm, Brad drives our business development efforts and delivery of our promise. An Arizona native, Brad enjoys spending time outdoors in his home state with his wife and family.

“Our approach to the market allowed us an opportunity to push forward in 2008 and enable our mission, “lower the cost to serve” to stand as a cornerstone to our company today.”


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